Yesterday, January 27th, Taylor Swift took to Youtube to proudly announce some exciting news: Taylor Swift will be partnering with Diet Coke. “I’ve said for years that Diet Coke just ‘gets me’ and my lifestyle. I’m so excited about our new partnership,” says Taylor.
Taylor teams up with Diet Coke as the focal point of their Stay Extraordinary platform, which “celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.” Katie Bayne, president of North American Brands for The Coca-Cola Company says:
“Taylor’s unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She’s an extraordinary individual and a wonderful symbol of achievement. Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand.”
Not only will Taylor participate in Diet Coke’s television, print, and digital advertising campaign, but Diet Coke will give perks to Swifties too! Coca-cola says they wish to put fans “at the forefront of everything Swift and Diet Coke do together” by means of an online “Backstage Pass” for fans. Taylor will post videos, photos, and updates offering glimpses of her life on and off the road from the RED tour. It seems that we can expect more Youtube blogs from Taylor in the coming months!
To stay up-to-date on information concerning Taylor’s partnership with Diet Coke, be sure to visit Diet Coke’s Facebook page and follow @DietCoke on Twitter and Instagram.
On the most recent episode of Dancing with the Stars, Taylor Swift performed “We Are Never Ever Getting Back Together” as part of their country night.
Taylor’s Dancing with the Stars 2012 performance was likely done to promote her newest album, as well as promote her Country Music Award nominationsfor Entertainer of the Year, Female Vocalist, and Musical Event of the year for “Safe and Sound” feat. the Civil Wars. The 46th CMA Awards will air this Thursday, November 1st on ABC at 8/7c.
In June, Justin Bieber took over Akoo for BELIEVETV… now it’s Taylor’s turn. Watch Akoo become REDTV when Taylor Swift takes over Akoo for an exclusive programming event on Saturday, October 20th at 5pm.
Visit your local Akoo store to watch Taylor’s network take over. During the special one hour program, Taylor will introduce brand-new music from Red and give a behind-the-scenes look at the making of the album. In addition, Taylor will answer questions submitted by fans via Akoo’s Facebook and Twitter pages. She will also give away Taylor-brand guitars!
To watch the program as well as enter for a chance to win a guitar, make sure to visit one of Akoo’s 165 stores across the country.
Taylor Swift was on the cover of Rolling Stone back in March 2009, but this month, she’s been honored again! “That’s what you hope for your whole life as a musician: the cover of Rolling Stone. To be offered it for the second time now is amazing. I’m having a sort of dream week.”
Brian Hiatt, a feature writer for Rolling Stone, interviewed the country/pop star about her love life, her upcoming album Red, and even her plans for the next tour: “I have so many goals for next year, and I think one of them is putting together a tour to not surpass or top what we did with the last tour, but try to make something that stands on its own and is equally entertaining for people.”
Be sure to pick up Taylor’s Rolling Stone cover on newsstands today!
It’s that time of week again, Swifties… It’s time for a new Taylor Swift song! The title track on Red was released only moments ago. “Red” is passionate and poppy with an intense beat. It’s different than anything we’ve ever heard from Taylor, but definitely in a good way!
“Red” is the third song we’ve heard off Swift’s upcoming album, the second of four to be released part of Swift’s Red album countdown. The final two songs will be released on October 8th and October 15th…. and finally the entire album will be on shelves October 22nd!
Watch the video of Taylor on GMA below to learn about the inspiration for the song as well as hear a short preview. Don’t forget to purchase the song ASAP via iTunes! Let’s get it to number 1!
Also, the hosts of Taylor Talk will be recording their reactions to “Red” tonight. The episode should be out sometime tomorrow… keep on the look out for it!
Over 14,000 schools entered Chegg’s contest in the past month for the opportunity to host Taylor Swift’s VH1 Storytellers, and the votes are in! Harvey Mudd College in Claremont, California is the lucky winner!
In addition, Harvey Mudd College and the four runner-up schools will receive a $10,000 music grant for their arts department. The top four finalists are Seton High School in Cincinnati, OH, Bellarmine College Prep in San Jose, CA, Terra Environmental Research Institute in Miami, FL, and California Institute of Technology in Pasadena, CA. Congratulations to all!
Taylor will perform a small concert on the sunny, Southern California campus near the end of October. The VH1 Storytellers: Taylor Swift airs on Sunday, November 11th at 6 PM ET/PT and again at 11 PM ET/PT.